You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract ANA Marketers' Survey: 40% Work With General-Market Shops for Multicultural In Other Findings, 88% of Respondents Use New Media to Target Hispanics By Laurel Wentz, Published on October 04, 2012 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.