You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract B-School Grads Shirk Staid CPGs for Startups With Narrow Job Descriptions and Laser Focus on ROI, Big Marketers May Not Be as Attractive to Work for as in Years Past By Cotton Delo, Published on October 08, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.