B-School Grads Shirk Staid CPGs for Startups

With Narrow Job Descriptions and Laser Focus on ROI, Big Marketers May Not Be as Attractive to Work for as in Years Past

Published: October 08, 2012

The marketing departments at P&G, PepsiCo and Kellogg have traditionally had their pick of A-list business-school graduates. But lately the pool is shrinking as potential candidates migrate to startups, tech companies and more entrepreneurial enterprises. ...

Full Article Word count: 1936

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B-School Grads Shirk Staid CPGs for Startups

With Narrow Job Descriptions and Laser Focus on ROI, Big Marketers May Not Be as Attractive to Work for as in Years Past

Become an Ad Age Subscriber

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