You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Chase Shows How Not to Manage an Online Charity Campaign Lofty Goals Get Entangled With Charges of Voter Fraud and Bungled Bookkeeping By B.L. Ochman, Published on October 12, 2012 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.