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Advertising Age Article Abstract

'Cultural Progressives' Given Exclusive Access in Lincoln Marketing Push

Program Ties in With American Express Publishing; Arty Direct Mail Piece Allows Drives of Preproduction MKZ

By: 1315
Published: October 08, 2012

Have you ever thrown an "an officewide funeral for [your] assistant's old cat?" Well, you may well be the target Lincoln is seeking for its new MKZ. ...

Full Article Word count: 745

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