You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract It's Time to Refresh Your Facebook Marketing Strategy With Sizable Fan Bases in Place, the Focus Expands to Grow Audience Loyalty By Michael Scissons, Published on October 09, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.