You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Where Social TV Is Going Wrong -- and How to Get It Right Strong Content and the First Screen Still Rule, Says iBubblr Co-Founder Jeff Schroer By Jeff Schroer, Published on October 09, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.