You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Here's Business Insider's Crazy New Strategy to Boost Ad Revenue Sponsored Content Business, 'Brand Insider' Expected to Generate 50% of Ad Revenue By Jason Del Rey, Published on October 10, 2012 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.