You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hey, Advertisers: Dave Morgan Wants to Show You How Your TV Ads Fail A Little Blue Book of TV Ads Makes the Rounds at the Association of National Advertisers Meeting in Orlando, Fla. By Michael Learmonth, Published on October 11, 2012 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.