You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Samsung Focuses on Businesses in Creative-Agency Pitch It's Been Consumer-Facing Against Apple, But Now Wants to Ramp Up B-to-B By Alexandra Bruell, Published on October 12, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.