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Advertising Age Article Abstract

Samsung Focuses on Businesses in Creative-Agency Pitch

It's Been Consumer-Facing Against Apple, But Now Wants to Ramp Up B-to-B

Published: October 12, 2012

While Samsung is on the offense of late with its consumer-facing marketing strategy taking aim at Apple, the company has other plans. It has called upon agencies to pitch for its B2B agency-of-record business. ...

Full Article Word count: 419

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