You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Ford's Chief Marketer Studies the Gaming Industry Tough Times Led to Necessity to Innovate on Industry Conventions By Natalie Zmuda, Published on October 12, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.