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Advertising Age Article Abstract

Pizza Hut Backs Out of Presidential Debate Stunt, Shifts Campaign Online

Move Comes in the Wake of Media Backlash

Published: October 12, 2012

The move was preceded by the brand being hit by an onslaught of backlash once the campaign, which was created by Pizza Hut's PR agency, Edelman's Zeno, was announced this week. ...

Full Article Word count: 535

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