You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract CMOs Take Stage to Push Value of Marketing at ANA Meeting Social Responsibility and Defining Brands Through Storytelling Were Common Themes at Confab By E.J. Schultz, Published on October 15, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.