You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How to Cultivate the Facebook Fans You Really Need The Number of Fans Isn't as Important as Finding Those Who Will Be Advocates By Yuchun Lee, Published on October 16, 2012 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.