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Advertising Age Article Abstract

Target, Neiman Marcus Look to 'Revenge' to Launch Anticipated Holiday Collection

Marketers Are Exclusive Sponsors of Nov. 11 Episode

By: 483
Published: October 17, 2012

About 10 minutes' worth of content from the marketers will unspool during the ad breaks, which viewers will have to follow across the entire hour of the drama in order to understand the story the advertiser is trying to tell. ...

Full Article Word count: 699

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