You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Do Not Track Will Make Online Advertising Better (Seriously) Legislation Will Force Us to Be More Focused, Relevant and Innovative By Peter Klein, Published on October 22, 2012 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.