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Advertising Age Article Abstract

Proven CEO Becomes a CMO, Tackles Me-Too Financial Marketing

Former Travelocity Exec Says She Was Drawn to Citigroup Because Brand Is at Transformative Point With Leadership That Is 'Open and Eager for Digital'

Published: October 22, 2012

Former Travelocity exec says she was drawn to Citigroup because brand is at transformative point with leadership that is "open and eager for digital." ...

Full Article Word count: 977

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