You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Armstrong Scandal Sullies Cycling for Many Sponsors After Retired Legend's Story Unravels -- Costing Him All Seven Tour de France Titles -- Corporate Sponsors Back Away Until Sport Cleans House By Michael McCarthy, Published on October 22, 2012 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.