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Advertising Age Article Abstract

Felix Baumgartner Jump Hands Red Bull a Big Burst on Twitter

Target Starts Talk, Meanwhile, With Its First Christmas Spot of 2012

Published: October 23, 2012

The energy drink rode Felix Baumgartner's 24-mile plunge -- which it financed -- to the top of our weekly Brand Chatter Chart. Target won a big lift in Twitter mentions with its first Christmas commercial of the year. ...

Full Article Word count: 152

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