You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Twitter Has Become the New TV Guide -- Now Can It Offer New TV Rating? Twitter Head of TV Fred Graver Shares Observations From His New Job , Published on October 23, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.