You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Mayer's Vision for Yahoo: Small Deals, More Ad Automation No 'Giant Pivot' But Better Execution for Struggling Portal By Jason Del Rey, Published on October 22, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.