You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Chanel No. 5 Surges on Viral Video Chart, Aided by Brad Pitt Parodies One-Third of Views for Chanel No. 5 Actually Come From Spoofs By Mallory Russell, Published on October 25, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.