You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract P&G Vows Stepped-Up Marketing, Cost Cutting U.S. Share Flat to Down But 'Improving;' Company to Appoint Chief Productivity Officer By Jack Neff, Published on October 25, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.