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Advertising Age Article Abstract

At a Crossroads, P&G Melds Past, Present in Business Model

Evolving Brand-Management System May Be 80 Years Old, But It's Still a Breeding Ground for Marketing Talent, General Managers

Published: October 29, 2012

As Procter & Gamble Co. celebrates its 175th anniversary, there's little doubt the consumer-packaged-goods giant is at a crossroads. And part of that involves getting back to basics -- or, perhaps, back to the future. ...

Full Article Word count: 1007

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