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Advertising Age Article Abstract

Why Ad Holding Companies Should Behave More Like Venture Capitalists

Ideas That Get Tossed Aside Could Result in Real, Salable Products

Published: October 29, 2012

. Sometimes the ideas left behind on the cutting-room floor are big, game-changing concepts -- kernels of something that, if questioned and nurtured and developed, could result in products or services that are real and salable. ...

Full Article Word count: 836

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