You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Natural Candy Maker Unreal Tries to Take on Hershey, Mars Upstart Brand Breaks Into Candy Land With Big Backing, Top Marketing Talent and Major Retail Accounts By Rupal Parekh, Published on October 29, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.