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Advertising Age Article Abstract

For Las Vegas Sands' Chief Marketer, Regulation Is a Fact of Life

Rom Hendler Tackles Regulation, Brand-Image Issues While Working to Develop CRM Programs

By: 4347
Published: October 30, 2012

Rom Hendler talks about tackling regulation and brand-image issues while working to develop CRM programs. ...

Full Article Word count: 787

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