You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What's a Turnaround Expert Doing at Intercontinental, a Brand That Doesn't Need One? Hotel Group's Top Marketer Says the Company Believes 'Doing Fine Is Not Fine' By Maureen Morrison, Published on November 05, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.