You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Can ING, Timex, Others Stomach Increasing Outrage About NYC Marathon? Sponsors Are Now Feeling the Heat By Ken Wheaton and Natalie Zmuda, Published on November 02, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.