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Advertising Age Article Abstract

Social Gifting Platforms Aim to Make Gift-Giving Casual

Facebook Gifts and Startup Wrapp are Both Looking to Create a New Consumer Behavior

Published: November 05, 2012

A Swedish startup and Facebook are trying to translate the instinct that moves people to post birthday greetings on their high school friends' walls into the urge to buy them something. ...

Full Article Word count: 542

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