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Advertising Age Article Abstract

For Facebook Success, Reckitt Takes Lessons From Walmart

Seeking Sales From Social, Company Looks for Common Objectives With Retailers

Published: November 05, 2012

RB is trying the joint-business-planning approach with Facebook in the U.S. before considering moving it to other countries and media outlets, Laurent Faracci, general manager-U.S. marketing, said. ...

Full Article Word count: 494

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