You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract For the Weather Co., Sandy Is Opportunity As Eyes Turn Toward Cable Net, It Springs Into Action to Help Viewers, Advertisers During the Storm By Jeanine Poggi, Published on November 05, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.