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Advertising Age Article Abstract

GMO Ballot Rejection Fuels 'Sticker-Bombing' Campaign

Label It Yourself Encourages Consumers to Print Labels and Tack Them on Foods in Grocery Stores

Published: November 08, 2012

Thwarted at the ballot box, Alex Bogusky and some other supporters of genetically modified labeling are encouraging people to "sticker bomb the local grocery" by labeling foods on their own. ...

Full Article Word count: 389

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