You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract GMO Ballot Rejection Fuels 'Sticker-Bombing' Campaign Label It Yourself Encourages Consumers to Print Labels and Tack Them on Foods in Grocery Stores By E.J. Schultz, Published on November 08, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.