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Advertising Age Article Abstract

See the Spot: Bogusky Helps SodaStream Craft Global Ad Campaign

Marketer Plans To Double Its Current $18 Million Marketing Budget

Published: November 08, 2012

Israeli company SodaStream has seen success largely thanks to its partnerships with a growing list of retailers. But now, in a quest to get its beverage-carbonation gadgets into more homes, it's embarking on its first global ad push -- with the help of Alex Bogusky. ...

Full Article Word count: 974

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