You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract There Are Actually Just 36 Kinds of People on Facebook Understanding the Difference Between a 'Downer' and a 'Techno-Noob' By Ashley Ringrose, Published on November 13, 2012 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.