You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract YouTube Helps Retailers Embrace Shoppable Video Juicy Couture, Asos Want You to Buy Stuff While You Watch Videos By Natalie Zmuda, Published on November 13, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.