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Advertising Age Article Abstract

Mobile App Will Let Brand Fans Track In-Store Marketing

Zyman-Backed GoSpotCheck Aims to Root Out Retail Non-Compliance in Time to Fix It

Published: November 15, 2012

Forrmer Coca-Cola Co. CMO Sergio Zyman is backing a mobile app that allows just about anyone -- from field merchandisers to someday brand shoppers and Facebook fans -- to monitor in-store marketing. ...

Full Article Word count: 542

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