You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Is the TV Ad World So Hard for Silicon Valley to Understand? TV Hasn't Been Broken Enough That It Needed Fixing By Dave Morgan, Published on November 15, 2012 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.