You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Sorry, This Subject Line Did NOT Help Obama Win Reelection It Did Help Justin Bieber Win Your Heart, Though (Possibly) By Simon Dumenco, Published on November 19, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.