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Advertising Age Article Abstract

Chipotle Leaps Forward With 'Back to the Start'

Online Video Gets So Much Social-Media Traction It Becomes Chain's First National TV Ad

Published: November 26, 2012

Chipotle has regarded traditional marketing as largely irrelevant for its needs. But the one TV buy it made this year garnered more attention than most marketers ever dream of getting. ...

Full Article Word count: 468

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