You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In India, Print Ads Are Best During Power Outages 'Power Cuts Shouldn't Plunge Your Campaign Into Darkness,' Says The Hindu By Laurel Wentz, Published on November 21, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.