You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago The Reality Is Mobile Is Not Just Another Channel By Jon Steinberg, Published on November 21, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.