You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Facebook Gets Early Present From Wall Street: 8% Lift in Stock Price Two Analyst Reports Home in on Mobile's Money-Making Potential By Cotton Delo, Published on November 26, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.