You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Why Facebook's Naysayers Are Dead Wrong

Like All New Digital Mediums, It Will Take Time to Sort Out ROI For Social

By Jeff Dachis, Published on November 27, 2012 14

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.