You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Pharma and Medical Marketing Blaze the Path Around Do-Not-Track This Industry Has Sworn Off Dependence on Cookies, Finding Profits in Niche Audiences By Bill Jennings, Published on December 12, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.