You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Keep It Simple at Santa's Workshop Bells and Whistles Can Confuse Holiday Shoppers, But They'll Relish Digital Aids to Ease Them Through the Crush By Peter Hempel, Published on December 06, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.