You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Are Traditional Media-Planning Jobs Going the Way of the Dinosaurs? Basics Q&A: Living on 'Legacy Content and Going Out to Lunch' Won't Last By Daisy Whitney, Published on November 29, 2012 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.