You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Dell Launches New Unit to Provide Social-Media Strategy to Brands Group Will Compete With Agencies, as Well as Startups and Enterprise Computing Firms By Cotton Delo, Published on December 04, 2012 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.