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Advertising Age Article Abstract

GlaxoSmithKline Taps WPP for Global Branding Effort

Grey London and The Brand Union Will Lead Push

Published: December 04, 2012

GlaxoSmithKline has appointed a WPP Team, lead by Grey London, to handle a new global corporate branding and communications brief aimed at demonstrating the power of GSK's impact around the world. ...

Full Article Word count: 371

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