You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Rewind: Watch Heineken's First TV Ad As Brand Prepares to Celebrate 140 Years, We Take a Look Back at Its Inaugural Ad From the Netherlands By E.J. Schultz, Published on December 06, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.