You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ad Age Hacked the Food Network and a Startup Came Away With a Partnership and $25,000 Ad Age's Fourth 'Brand Hack' Takes on a Storied Cable-TV Property By David Teicher, Published on December 06, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.