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Advertising Age Article Abstract

Ad Age Hacked the Food Network and a Startup Came Away With a Partnership and $25,000

Ad Age's Fourth 'Brand Hack' Takes on a Storied Cable-TV Property

Published: December 06, 2012

Last week, Ad Age brought together six startups -- Food Genius, Waze, Good Eggs, Kitchen Surfing, Raves and Chop Chop Go -- to pitch Food Network during a live event in lower Manhattan. Here's what happened. ...

Full Article Word count: 1038

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